The strategies for the Customers who changed their consumption behavior
The Customers who raised their participation about coffee will spend more than ever.
What if we provide more convenience environment to customers in terms of accessibility?
When we raise an access route, is the strongest competitor “DUNKIN”? NO!
Price Taste The number of store Service Brand Val
customer needs and understand consumer behavior in depth. Combing these information with their existing database, G market can use this source to CRM. This procedure will explained in the following parts.
3.2 ISP& ESCROW&SSL
To ensure the security of E-commerce, G market provides some security program for transaction. This is represented by ISP, ESCROW service. Also, there is a SSL protocol t
2-3. Type of Business
It is basically a travel agency for international students who are studying in Korea universities. This business is like any other ordinary travel agencies. It is a retail business that sells travel related products and services to customers on behalf of suppliers such as hotels, sightseeing tours and packages holidays that combine several products in Korea.
But the diffe
II. Review of Literature
Before we start to execute our own research, we find out several precedent studies about Dongdaemoon market. According to some paper, we get brief information of Dongdaemoon market. Most of Papers we looked over focus on the process of changes Dongdaemoon market from past to now. The purpose of our research is to make suitable proposal for Dongdaemoon market to be a glob
Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
② Recommended Books for Age
This service offers users recommended books not only the library web-site also at a board on first floor. It is for infants, children, teenagers and adult.
Many parents use this service to give their children books for education. Moreover when we visited 1st floor, we saw an old man who watching board about that service. It makes we assurance about service's effe
2. Internal Analysis
Overview
If we see the sequential chain in the value creation process, there are three major participants with some of intermediaries among them. So for the internal analysis, we will see how products would be conveyed to customers from suppliers and investigate each activity of the participants.
The first player dealing with the products are suppliers, and they delive
customer-specific apartment from new point of view such as behavior style. We wanted to find out relation between behavior and house. We also intended to know about how dwellers think of their house and whether they are satisfied with their house or not.
⑵ Second, we’re supposed to provide building companies with our study material. Of course, we already knew that companies have much more i
customers.
Also, the fact that Hermès is stubbornly sticking to the extremely traditional fashion style shows that they are not targeting middle money group whose behavior can fluctuate by the current fashion trend and other external factors.
3.3.2. How Hermès Position
They execute their strategy to customers by providing what customers want but in a very limited ways. Herm&egr
with income upsurge but, absolute quantity of food expenditure is also growing steadily.
□ Trend of pursing high quality food, brand and costless goods from the big cities
□ Brand recognition spreads over
□ Recent food poisoning, unsanitary food, SARS and Avian Influenza alarmed customers about hygiene. A famous brand preference consumption appears clearly.
(Source : SERI)